EXPERTISE
HI, I'M HUGH
I'm a marketer with 20+ years of experience creating memorable brands, campaigns and experiences for clients of all sizes. I believe that good marketing is a perfect blend of strategic thinking and creative vision, with healthy doses of insight, ingenuity and excitement thrown in. It’s having the knowledge and experience to know proven tactics but also the courage to pioneer new ideas.
I am passionate about telling my client's stories in a way that helps them achieve their own unique vision, and I love helping them bring that vision to life.
-
20+ Years of in Branding, Strategy & Creative
-
Experienced across a wide variety of industries
-
Experienced with a wide range of tactics & channels
-
President AAF Triangle
-
NC State Governor AAF
Not only is Hugh a brilliant designer, he understands business, practicality, brands, and emerging trends. He also listens to the people that are closest to the business he's working for. That's a rare combination, and it makes him a terrific creative director and branding expert.
Michael Young // Consumer Brand Manager at Courier Journal
CAPABILITIES
BRANDING
Brand Strategy & Structure
Brand Positioning
Logo & Identity
Corporate Naming
Tagline & Messaging
Brand Workshops
Brand Systems
STRATEGY
Marketing Strategy
Strategic Vision
Audience Targeting
Research & Analysis
Marketing Automation
Social & PR Strategy
Digital Strategy
CREATIVE
Creative Direction
Design Systems
Art Direction & Design
Copywriting
Video Direction
DIgital/UI Design
Implementation
INDUSTRIES
HEALTHCARE & BIO
-
Clinical Research
-
Dentistry & Orthodontics
-
Medical Device
-
Medical Revenue & GPOs
-
Patient Safety
-
Physical Therapy and Rehab
-
Skin Care & Cosmetic Surgery
-
Sports Medicine
REAL ESTATE
-
Commercial Construction
-
Commercial Development
-
General Brokerage
-
Residential Construction
-
Residential Development
OTHER INDUSTRIES
-
Associations
-
Business Support Services
-
Customer Experience BPO
-
Economic Development
-
Education
-
Financial Services
-
Food & Beverage
-
Information Technology
-
Legal Support Services
-
Political Campaigns
-
Printing
-
Staffing & HR Services
-
Town Branding
-
Vacation Rental/Hospitality
-
Workforce Development
Experience
2021 - Present
CATALYST MARKETING
Strategy Director (02/22)
Contract Strategist (03/21)
Catalyst is an agency with a history of developing smart full-funnel marketing solutions primarily in the B2B Technology space. In 2022 it expanded its offerings with a strong focus on creative solutions for both B2B and B2C audiences. In my role, I worked alongside clients, account teams and creatives to drive new insights, leverage data and research and plan highly effective branding and campaign work.
2012 - 2020
THE ADVERNAUT
Contract Creative Director and
Marketing Strategist
My freelance career allows me to balance strategy with creativity in unique ways to meet my clients business goals. With a combination of solo and agency contract work, I have been able to work on a variety of projects unique branding projects, marketing strategy, app planning, packaging, web design and more.
2012 - 2020
ABLE&CO.
Director of Brand Insights (07/20)
Director of Strategy & Innovation (11/17)
Creative Director (08/12)
During my eight years at this small but mighty marketing firm, I wore many hats, but always was able to be involved in both the strategic and creative needs of our clients with a particular focus on brand strategy and creative. (See resume for more detail)
2009 - 2012
ALLEGRA MARKETING SERVICES
Senior Creative Director
I returned to previous company as a remote employee extending relationships with many of new and existing clients. Brought interactive development into the firm along with strategic marketing planning.
2007 - 2009
LITTLETON ADVERTISING
Creative Director (02/08)
Senior Art Director (11/07)
Entered as a Creative Lead and was promoted to Creative Director three months later. Managed a team of designers and writers as well as working alongside interactive and production departments to produce numerous award-winning brands and campaigns in Real Estate Marketing.
1998 - 2007
ALLEGRA MARKETING SERVICES
Creative/Art Director
Senior Designer
Led the transformation of a print-shop graphics department into an award-winning branding and creative resource that not only helped secure and generate revenue for printing, but also became the of-record creative agency for a number of Louisville companies including medical, corporate and financial services.
SOFTWARE SKILLS
INDESIGN
ILLUSTRATOR
PHOTOSHOP
KEYNOTE
MS OFFICE
ADOBE PREMIER
AFTER EFFECTS
ADOBE XD